Weathering the storm – How to help borrowers survive a downturn
Abstract: No one can predict with certainty when a recession will happen. By the time it does, it’s often too late for lenders to adopt a proactive approach to help the business weather the storm. This article shows how lenders can help borrowers survive and maintain profitability over the long term regardless of the vagaries of the economy. Conserving cash, maintaining customer connections and improving employee support are just a few of the strategies lenders can suggest to borrowers. A sidebar offers six questions lenders can ask to gauge a borrower’s management experience during an economic downturn.