Vehicle quality is rising — and you can benefit
Abstract: The J.D. Power 2016 U.S. Initial Quality StudySM includes some good news for the automobile industry. According to the study, new vehicle quality has improved by 6%, which doubles the 3% improvement rate reported in 2015. This was the largest uptrend in new vehicle quality since 2009. This article discusses how quality is gauged — and how this trend toward better quality can generate more sales and repeat business.