Value — not billing alternatives — may determine client satisfaction
Abstract: There’s been a lot of talk in recent years about alternative fee arrangements (AFAs) as a solution for rising legal services costs. But a recent study suggests that most corporate clients don’t consider them a top priority. Instead, what many in-house counsel want from their outside legal services is “value” for their dollar. This article explains how law firms can communicate the “extras” they provide clients, whether they charge by the hour or offer AFAs.