USPTO responds to Booking.com ruling with revised guidelines
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Description
Abstract: In the wake of the U.S. Supreme Court ruling in the Booking.com case last year, the U.S. Patent and Trademark Office (USPTO) has updated its guidance for evaluating so-called “generic.com” marks for trademark registration. Although the Court’s ruling opened the door to registration for such marks, applicants nonetheless may find it an uphill battle. This article reviews the USPTO guidance.
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