The subprime market – How credit-challenged borrowers can help you
Abstract: In the wake of the credit crisis, lenders are gun-shy. Finding affordable credit can be especially challenging for consumers with credit scores below 550. But the below-subprime market is the fastest growing credit tier, according to finance research group Experian Automotive. Dealers can help them close the deal with creative financing alternatives. Those who are willing to work with credit-challenged customers stand to create a win-win solution on both sides of the transaction.