Take control — Your nonprofit’s future starts with a strategic plan
Abstract: If an organization has changed little since its founding, its focus and practices may be outdated and incompatible with new financial realities. Creating a strategic plan can provide a framework to help it adapt to change and achieve its long-term goals — even when the future is uncertain. This article discusses how organizations should define their mission and values, set strategic goals and implement their plan. A sidebar talks about branding strategies for nonprofits.