Take another look at leasing – Understanding your customers’ mindset is key

Description

Abstract: It seems like only yesterday when leasing was at the bottom of a dealership’s radar screen. But signs now point to a resurgence, so it’s time for dealers to revisit, or revive, their leasing operations if they haven’t already done so. Still, recent research indicates that leasing is more expensive than buying, so this article emphasizes that dealers will need to understand their customers’ motivations in getting a new car, and so be better able to advise them whether it’s better to buy or lease.