Spotlight on electronic evidence – Social media analytics takes center stage
Abstract: As online activities and communities have become an integral part of many people’s lives, attorneys have clamored for a way to get a handle on the massive amounts of data on social media platforms like Twitter and Facebook, among others. This article explains how experts in social media analytics can provide valuable assistance throughout litigation, from investigation to jury selection. The article points out that social media analytics can assist attorneys and their clients in identifying relationships and unearthing information they could spend months looking for manually and still miss. A sidebar notes that social media analytics also helps companies conduct internal investigations of employees.