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Single factor preempts likelihood of trademark confusion claim

$225.00

SKU: IIPye164. Category: .

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Abstract: When a trademark is challenged, courts generally turn to the DuPont factors to determine whether a likelihood of confusion exists between two marks. But, as in a 2016 Federal Circuit case, courts don’t necessarily consider all 13 DuPont factors. This article identifies the single factor considered — similarity of the marks — and how it affected the appeals court’s decision. Oakville Hills Cellar, Inc. v. Georgallis Holdings, LLC, No. 2016-1103, June 24, 2016 (Fed. Cir.)

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