Should you add a BDC to your operation?

Description

Abstract: Business Development Centers (BDCs) aren’t new. They’ve been used for years as a tool for managing incoming leads. But there’s renewed interest in BDCs today as a way to better handle the high volume of leads coming in from new technology sources like PCs, tablets and smartphones. This article suggests factors a dealership owner should consider when deciding whether or not to add a BDC.