Selling a distressed company at a healthy price

Description

Abstract: Selling may be the best option for financially distressed companies. But distressed companies face obstacles healthier companies don’t — namely, finding a buyer that will accept the financial challenges and pay the seller a fair price for the opportunity to turn the business around. Sellers don’t necessarily have to settle for a fire-sale price but they do need to understand what they have and how they can market it most effectively.