SCOTUS has no reservations about Booking.com trademark
Abstract: The U.S. Supreme Court recently sided with digital travel company Booking.com in a much-anticipated trademark ruling. The Court’s holding, which makes the combination of a generic word with “.com” eligible for federal trademark registration, reportedly has already led to a wave of registration applications for such terms. This article reviews the Court’s reasoning and a short sidebar discusses its discussion regarding relevant evidence such as dictionaries, usage by consumers and competitors, and consumer surveys. USPTO v. Booking.com, No. 19-46, June 30, 2020, U.S.