Risk assessment — The added value of benchmarking
Abstract: All else being equal, the higher a business’s risk, the lower its value. Benchmarking a business against its competitors — or itself over time — is one way that valuators assess risk. This article looks at the components of a comprehensive benchmarking study and how various factors, including size, growth, liquidity and profitability, affect risk. The article points out that owners and managers can use a comprehensive benchmarking study as a strategic management tool and to help identify a business’s strengths, weaknesses and trends.