Retail e-tales – What to consider when lending to online retailers

Description

Abstract: Retailers top the list of borrowers hardest hit by the downturn. But online retail could be a bright spot, as recession-spooked consumers search for bargains and convenience. When lending to e-tailers, consider such factors as up-to-date search functions and privacy features, detailed product information and reliable customer reviews; how quickly borrowers modify promotions based on customer buying habits; and possible partnerships with brick-and-mortar stores.