Prepare now to handle a reputation-damaging crisis
Abstract: Many nonprofits take time to develop disaster plans in anticipation of natural disasters, active shooter situations and other harrowing events. They may not, however, think about handling crises such as sexual harassment or embezzlement allegations against a leader, a regrettable social media post or similar circumstances that could generate significant damage. This article focuses on pinpointing these types of risks, assembling a crisis management team and developing a crisis manual. A communication plan and transparency also are discussed. A sidebar spotlights postcrisis actions to restore the nonprofit’s reputation and prevent future crises.