Practice builders – Taking the plunge into medical spas
Abstract: To help boost revenue, some physicians are expanding their practices to include minimally invasive, cosmetic medical procedures. Dermatologists and plastic surgeons aren’t the only ones offering these services: Internists, ob/gyns and cardiologists are moving into the market, often providing the services through a separate facility configured as a “medical spa.” This is more than the expansion of an existing practice — it’s a new venture. Therefore, to help ensure its success, you must draft a formal business plan, based on market research and your short- and long-term goals. This article offers some tips.