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Practice builders – Don’t let marketing fall by the wayside

$225.00

SKU: RXPfa094. Category: .

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Abstract: In the current economic climate, some private practice physicians may be tempted to cast their marketing efforts aside in order to save a dollar. It’s a bad idea. Rather than drop marketing, it’s important to become more creative at it. This involves gaining an understanding of the market in which one competes; choosing the best medium to appeal to that market; and synchronizing various marketing efforts with each other and with what is going on in the practice through annual, quarterly and monthly action plans.

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