Online and on-site shopping – Integrate the two for the best customer experience

Description

Abstract: Not surprisingly, most car buyers today begin their shopping experience online. They use the Internet to find vehicles listed for sale, research pricing, compare different models and locate a convenient dealership — which makes careful integration of dealerships’ online and on-site sales activities critical. This article highlights recent findings of a study on car buying. And it discusses how to seamlessly integrate online and on-site shopping and provide potential buyers with a variety of ways to interact with the dealership.