Multiple income streams: The key to sustainability
Abstract: When the so-called Great Recession hit the nation over a decade ago, many nonprofits found themselves struggling to stay afloat financially. Not all of them survived. It’s only a matter of time until the country enters another recessionary period, so now’s the time to ensure that organizational revenue streams are sufficiently diverse. This article offers strategies for varying revenue sources; a road map for diversification is presented. A sidebar discusses “big guy” donors and how the meaning of “major donor” varies by organization.