Micro-donations – Good things come in small packages

Description

Abstract: Donations to nonprofits plunged during the latest recession and have been edging their way to healthier levels ever since. But many contributors today can afford only small gifts in a still-tight economy. This article discusses the advantages of asking for, and accepting, micro-donations. It also addresses the importance of appreciating these donors and substantiating their gifts. A sidebar highlights some tools for online fundraising.