Knowledge is power – Competitive intelligence gives you a leg up on your rivals

Description

Abstract: Gathering competitive intelligence can help provide strategic insights into a rival’s future plans. This was once negatively referred to as “corporate espionage” but, in the information age, companies have a strategic imperative to analyze every bit of data they can on what the competition is doing at all times — provided they do so legally and ethically. This article discusses setting a formal policy, using the best information sources, and analyzing the data effectively, all the while remaining transparent and respecting confidentiality agreements and intellectual property laws