Keeping up with online leads
Abstract: One aspect of the industry that’s moving forward at a rapid pace is the purchase of online leads. Dealerships are in something of an experimental stage right now as the pay-per-lead model of purchasing gains momentum. At the same time, third-party lead providers are stepping up the competition. And customers are more vigorously exploring their online options. Typically, Internet leads have been sold via a subscription model, in which Internet lead providers sell leads in bulk. But visitors to Kelley Blue Book’s new site are able to select search criteria and get “best match” results.