Judging, and stepping up, branch performance

Description

Abstract: Shutting down underperforming branches can be an effective cost-cutting strategy. But it can be difficult, or impossible, to reopen a branch, so it’s important to first conduct a thorough analysis to gain an accurate picture of its performance and its contribution to the bank’s overall profitability and growth — and to identify opportunities that can enhance the branch’s value. This article discusses how to choose the right metrics and use them in the context of local markets. A sidebar explains why it’s important to have a funds transfer pricing program.