Is your borrower worth the risk? SWOT analysis provides answers
Abstract: An analysis of a prospective borrower’s strengths, weaknesses, opportunities and threats (SWOT) can reveal whether the company is vulnerable to competitors or potential threats. This article offers some guidance to help lenders decide whether to continue to work with a troubled borrower to fix problem areas. A brief sidebar notes the importance of determining whether the borrower is willing, or unwilling, to remedy any issues revealed by the SWOT analysis.