I will survive – Your manufacturer’s undoing needn’t be yours
Abstract: Those dealerships still standing at the approach of 2010 deserve congratulations. But the war is far from over. Surviving manufacturer upheaval is no easy task, but the odds improve with proactive planning and professional expertise. It may be possible that a sound business plan will convince a manufacturer not to pull the plug, but there are options to stay in business even if the franchise agreement is terminated. These include undergoing a brand change or sharing resources with another dealership. But, in the meantime, it’s important to assuage customer concerns.