How to sell your startup — and avoid making rookie mistakes
Abstract: It may sound counterintuitive, but startup companies can be in a strong position to sell. From a larger buyer’s perspective, they’re often inexpensive relative to the strategic advantages they offer. But buyers hoping to sell need to capture buyer interest — as well as avoid making rookie mistakes that could knock down the selling price. This article examines what buyers are looking for, along with several pitfalls for sellers to avoid. A sidebar lists factors involved in estimating an offering price for a company with little historical performance.