How to guard against deceptive advertising charges

Description

Abstract: When it comes to advertising, dealerships must be vigilant to ensure that their ads don’t mislead customers. One area to pay especially close attention to is deceptively advertising a vehicle’s cost by failing to disclose all qualifications and restrictions that apply to an advertised discount. This article describes how some dealers have found themselves in hot water with the Federal Trade Commission over this issue, and what dealers can do to make sure they’re in compliance.