Growing sales in small and declining markets
Abstract: While automobile sales have rebounded nicely in many areas of the country since the depths of the recession, there are still some regions where the market of car buyers is shrinking or small. For dealerships located in these markets, success often comes down to the ability to diversify. This article discusses a few creative ways that some dealerships have diversified in order to increase sales, revenue and profits. A sidebar notes several ways to grow market share.