Going for the gold – You can’t afford not to pursue planned gifts
Abstract: Research suggests that the average planned gift in the United States falls between $35,000 and $70,000 — and with the baby boomer generation moving into their retirement years, that number may grow. Yet many nonprofits, especially small and medium-size organizations, lack formal planned giving programs. This article discusses the benefits of such programs and specifically examines bequests, charitable gift annuities and charitable remainder trusts. But there are some potential pitfalls of planned giving programs, and a sidebar shows how to avoid them.