FTC cracks down on deceptive advertising practices

Description

Abstract: Advertising is the main tool dealerships use to draw customers into the showroom. And dealerships must follow strict guidelines to ensure their advertising practices aren’t considered untruthful or deceptive. This article describes the costs of FTC violations in the agency’s recent “Operation Ruse Control,” practices deemed illegal by the FTC, and advertising tips and guidelines. A sidebar highlights the laws that govern dealership advertising.