Focus on profitability – How to raise rates, carefully

Description

Abstract: Raising rates can be a risky proposition in a competitive legal market. But firms with narrowing profit margins must consider it. This article argues that firms can safely raise rates by communicating the quality of their services, raising rates incrementally and testing revised rates on new clients before announcing them to long-time clients. A sidebar notes that it’s important for a law firm to determine the quality of different clients, as well.