F&I products – Are you paving your service lanes with promise?
Abstract: A growing number of owners are finding unconventional ways to put their dealerships’ service lanes to better use by expanding product lines beyond batteries and floor mats. Service writers are being trained to talk about the value of service contracts and prepaid maintenance plans and how to close them. This article discusses how to determine the most likely customers and how to train service personnel to sell effectively to them. However, there’s at least some potential for fraud by service writers, so a sidebar discusses how to head it off.