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FAQs about valuing customer relationships

$225.00

SKU: VLBja181. Category: .

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Abstract: For many businesses, customer relationships represent a valuable intangible asset. But placing a monetary value on those relationships can be tricky. This article answers common questions about the considerations, techniques and challenges involved in valuing customer-related assets. A sidebar explains alternative methods for valuing these assets, beyond the multiperiod excess earnings method (MPEEM).

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