Effective altruism gains momentum – These donors want maximum “bang for their buck”
Abstract: Proponents of so-called “effective altruism” have gained footing in recent years. That’s evidenced by the growing role of organizations like GiveWell and The Life You Can Save, which help so-called effective altruists select organizations to support, based on objective data about the organizations’ effectiveness at helping others. This article discusses the movement and criticisms of it. A sidebar addresses how nonprofits can benefit from effective altruism in their recruiting.