Do you know what your competitors are up to? There are many ways of finding out …
Abstract: Knowledge is power. The more a company knows about its competitors, the better it will be able to anticipate their moves as well as create its own countermoves and proactive measures. This article describes a number of perfectly legitimate ways to gather competitive intelligence. And, as a sidebar explains, one such way is to hire competitors’ employees, providing one is careful to observe noncompete agreements or other legal constraints.