Desperately seeking sponsors – How to boost support for your annual event

Description

Abstract: Professional organizations’ annual conferences and nonprofits’ annual galas are prime opportunities to raise funds and gain publicity. These events, however, often represent large line items in a nonprofit’s expense column. Sponsors — individuals and companies that help foot the bill through cash or in-kind participation — can take some of the financial pressure off organizations. This article offers a number of tips to help find the right sponsors and ensure a mutually beneficial relationship. A sidebar shows how to boost the visibility of sponsors.