Dealer Digest – Dealership websites need improvements, survey says

Description

Abstract: This issue’s “Dealer Digest” discusses a study conducted by the consulting firm Accenture revealing that dealer websites leave much to be desired: Specifically, they don’t provide the online information and digital tools that would make online car buying seamless. In other developments, the regulatory affairs office of the National Automobile Dealers Association recently distributed an e-mail reminder about the prohibited use of “drip pricing.”