Could auto industry trends affect your dealership?
Abstract: Researching macro trends impacting the automotive industry is a valuable strategic planning exercise. By pinpointing and understanding these trends, auto dealers may be able to uncover new opportunities and avoid potential problems down the road. This article discusses the effects of a growing demand for safety features; “CAFE” standards requiring vehicles to meet specific fuel efficiency targets; and the boom in customers’ usage of electronic devices to inform themselves of vehicle choices, features and prices. A sidebar looks at new safety technology.