Corporate sponsorships: Tax-free gift or taxable income?
Abstract: Done right, corporate sponsorships can pay off for both the nonprofits that receive funding and the sponsors that receive valuable branding opportunities. Done wrong, though, an organization could end up on the hook for UBIT. This article discusses how to navigate the nuances before wading in, including identifying qualified sponsorship payments and differentiating between advertising and acknowledgments. A sidebar sums up a recent U.S. Tax Court case involving a not-for-profit that lost its exempt status over sponsorship.