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Construction Success Story – Reluctant contractor looks for “likes” on social media

$225.00

SKU: CONso194. Category: .

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Abstract: This issue’s “Construction Success Story” features a high-end homebuilder who had been slow to adapt to social media. She didn’t think much of it until she stumbled across a competitor’s Facebook page and saw all the likes and comments. She mentioned the problem to her CPA, who had several initial suggestions, including choosing the right channels and leveraging cool imagery.

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