Computing trademark infringement damages
$225.00
Description
Abstract: Trademark holders often turn to injunctive relief under the Lanham Act when their assets are infringed, asserting a likelihood of consumer confusion. But, if a trademark is infringed in a manner that causes actual consumer confusion, the holder could be entitled to both its own actual damages and the infringer’s profits. This article discusses the ramifications of the holder’s lost profits and the infringer’s profits.
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