Can you hear them now? Social listening can boost supporter engagement
Abstract: Nonprofits are beginning to tune into a relatively new marketing tactic known as social listening. Some of the best known commercial brands have used the method for years, but now its low cost and proven effectiveness are gaining the attention of not-for-profits that see the value of tapping into their supporters’ passions while they’re hot. This article explains social listening and makes suggestions about how an organization can get started.