Be the top dog: Use search engine optimization

Description

Abstract: In today’s plugged-in business world, your customers have a plethora of Internet-based information search tools—commonly known as search engines—at their fingertips to quickly locate products and services. The return on investment in your company’s Web site depends largely on how quickly prospects can locate your site when using these tools. This article offers some tips on how to get your URL listed higher on search engine result pages.