Attract buyers with an “essentials” list
Abstract: Getting the attention of the right buyer isn’t easy. But one way sellers can kick-start their marketing effort is to conduct a self-assessment and identify their key strengths. This “essentials” list not only helps make the case to buyers, but it may also be useful during deal negotiations and help the two companies during integration. This article lists assets that should be considered “essential” and suggests which employees should participate in the assessment.