7 tactics for boosting your bottom line
Abstract: Sales growth and expense control requires continual creative and critical thinking. Both management and employees need to question how things are done, look for ways to improve, and implement the changes likely to improve operations. Management needs to have a handle on the current sales breakdown between product lines and customer segments and the expenses making up the bulk of costs. This article provides seven strategies to help increase sales and decrease costs, including partnering with other sellers and leveraging social media. A sidebar notes that expanding the company’s product or service lines can bring in more revenue.