7 questions to gauge marketability

Description

Abstract: Marketability is the ability to quickly convert a business interest into cash, with minimum costs and maximum certainty about the price it will fetch. The higher the costs and the lower the certainty, the less the interest is worth. A discount for lack of marketability (DLOM) gauges the relative ease of selling a business interest in the marketplace. This article lists seven questions covering the various factors an appraiser takes into account when quantifying a DLOM.